Dan Saffer - "Interaction Design Is An Applied Art"

When reading Dan Saffer's interview it is clear that he has a passion for interactive design. Dan Saffer points out that a designer needs to understand the properties of the medium that they work in. He suggests that you cannot do good design work unless you are aware of the design work that surrounds you. I think the most interesting and important issue that Dan Saffer raised in his interview was that when he was asked the elements of interaction that web designers measure during the creating process, he said that "if the design fills a need in people's lives, works well and looks beautiful, you've got design gold'. I agree with what dan saffer says here as often designers will not manage all three, sometimes only one of them. It is very easy for someone to become comfortable with designing one particular way and never really changing the way in which they do things, as Saffer points out ("falling in love with one direction and not being able to see others")