Artefact 6

After answering my research question in artefact 4 and then backing it up with statistics in artefact 5, for artefact 6 i have decided to look into how the company can keep the user once they are 'though the door'.

In this artefact I have come up with a few interactive solutions to keep the company current. If the website that a car company is promoting is dated then people will see that as a reflection on how the car is built. This Artefact has helped to clarify the answer to my research question in preparation for the PRP presentation.

SPP Images

I decided to change one of the 5 Images for the SPP module for the catalogue to one with a selection of my designs on. The reason for this was i thought the Homemade website was by far the weakest and thought it would be best to include an image that sums up my work as whole.

Artefact 5

For artefact 5, I have decided to look at the sale angle of of my arguement. From artefact 4 i found the responses to the car interactive experience most interesting as surprisingly people said that they felt they would be more likely to go through with buying online after this particular experience than something like a fridge magnet or key ring. This is because people in my focus group said that they felt they wouldn't be bothered to go through the whole process of designing something online in such detail for just a key ring, If it was a car however they would be keen to show it off and personalise it so only they had the design.

For Artefact 5, I have conducted a skype interview with the senior account manager of Lexus. Lexus have just launched an online configurator which allows users to change the colour/interior etc of the car they are interested in buying. In my interview i wanted to find out in what sort of way lexus steer their customers into experiencing the configurator.

• They do above the line advertising- they will include the url to the main lexus site on all tv and magazine adverts then once the user in on the website they signpost the user to the configurator hoping to drive users towards it.
• When they launched the configurator they sent out emails directly to existing customers that linked directly to the configurator.

I also found from my interview that they have just launched an iPad app available to dealers in car garages. This iPad app works in the same way as the online configurator. The dealers get to choose when to show the ipad app to the customer in relation to the sale. The idea is for the customer to test drive the car and once they have made the decision to purchase it, the dealership can offer the customer choices of the car in all specifications.

SPP - Catalogue Images

Artefact 4

These are the 3 banners that i have put together for my 4th artefact. Followed by a labelled drawing of the expanded banner for users to experiment with the products.

Index Page

Index page.

More Client Project..

These are the Logo, Website design and Design for Print pages for the GS2 Website.

It has a moving flash banner at the with thumbnails of existing work by GS2.

Client Project Update

These are a few more screenshots of my website for GS2. I have almost finished now i am just altering the navigation bars the fonts.

This screenshot one of the first portfolio pages that will lead to the gallery of Logo Design.

This screenshot is one of the extra pages for the user to view FAQ's and recruitment opportunities etc.

Artefact 4

As in artefact 3 I have discovered that the user is quite willing to design the dresses and play around but when it comes to buying, all the girls I interviewed said that they would be quite edgy if they hadn't heard of the company giving their bank details over the internet.

For my next artefact I have decided to design a banner than shows 3 different things for the user to buy.

1.) A range of magnets, keyrings, etc for the user to design and create from scratch

2.) the dresses that i put together in artefact 3

3.) Features for cars. (interior and exterior)

My aim from this artefact is to see how open the user is to buying these things online after they have experienced the situation online. In artefact 1 I asked the users if they would buy most of these things online but i want to see if that is true when it is put into practise.

It will be pointed out to my focus group in this study that all three will be well known companies so that the internet safety does not alter the respondents answers.

Focus Group for Artefact 3

I asked 6 girls what they thought of the interactive experience that i put together for artefact 3. All the girls were between the age 20-22 and keen shoppers.

I told the girls that the banner would be located at the top of a clothes website such as ASOS.

• All the girls said that they would be very keen to play around experimenting with different colours, patterns, lengths and styles of the dress
• The girls would know the dress would suit them
• The girls were keen as they knew the dress would fit their body shape.
• Noone else would have the same one so they wouldn't have to worry about other people showing up in the same outfit as them

• All of them however mentioned that they would definatly not buy the dress is they had not heard of the brand.
• One of the girls had previously purchased trainers from the NIKEiD website and said that there was TOO MUCH choice when designing her shoes, so that would have to be taken into consideration.
• ONE girl said she would not be bothered about designing her own dress as she didn't feel she was artistic enough and would rather just see a dress in front of her.