Focus Group for Artefact 3

I asked 6 girls what they thought of the interactive experience that i put together for artefact 3. All the girls were between the age 20-22 and keen shoppers.

I told the girls that the banner would be located at the top of a clothes website such as ASOS.

• All the girls said that they would be very keen to play around experimenting with different colours, patterns, lengths and styles of the dress
• The girls would know the dress would suit them
• The girls were keen as they knew the dress would fit their body shape.
• Noone else would have the same one so they wouldn't have to worry about other people showing up in the same outfit as them

• All of them however mentioned that they would definatly not buy the dress is they had not heard of the brand.
• One of the girls had previously purchased trainers from the NIKEiD website and said that there was TOO MUCH choice when designing her shoes, so that would have to be taken into consideration.
• ONE girl said she would not be bothered about designing her own dress as she didn't feel she was artistic enough and would rather just see a dress in front of her.