How do Interactive Online Experiences allow users to negotiate their identity in order to increase the likelihood of a sale?
So far I have conducted two questionnaires one on online advertising and the second asking users to compare website banners. Now that I have covered how to get the user to the website, I want to look at what convinces the user to purchase once they are there. On my third artefact i would also like the bring identity into the experiment.
For my third artefact I have began looking at the Cafe Press website. Here users can upload their own graphics, logos or text and add them to the product. Cafe Press offers the user the opportunity to order their own products online. The user also has the chance to make a virtual "shop"
From looking at the website I have decided to attempt to make a game on flash for the user to incorporate their identity into their own design. Here i want to see whether the user is more likely to buy something if it is made for them individually (one of a kind) with their own stamp on it.
No comments:
Post a Comment