PRP Artefact 3

My question for my PRP is

How do Interactive Online Experiences allow users to negotiate their identity in order to increase the likelihood of a sale?

So far I have conducted two questionnaires one on online advertising and the second asking users to compare website banners. Now that I have covered how to get the user to the website, I want to look at what convinces the user to purchase once they are there. On my third artefact i would also like the bring identity into the experiment.

For my third artefact I have began looking at the Cafe Press website. Here users can upload their own graphics, logos or text and add them to the product. Cafe Press offers the user the opportunity to order their own products online. The user also has the chance to make a virtual "shop"

From looking at the website I have decided to attempt to make a game on flash for the user to incorporate their identity into their own design. Here i want to see whether the user is more likely to buy something if it is made for them individually (one of a kind) with their own stamp on it.

http://www.cafepress.co.uk/

Meeting with my client

After having a long meeting with my client about the GS2 website. we have gone through all the designs again for the portfolio pages and decided to make them much more simple. We were mainly talking about the portfolio page as it is the most important part of the site for potential customers to visit.

The portfolio can be accessed through clicking on one of the three boxes which feature on every page: Web design, Logo Design and Printed literature, it an also be accessed through the top navigation bar on the portfolio tab. If it is clicked on through the top navigation bar the user will be taken directly to the first portfolio page where they pick between the three topics of design.

This is the first portfolio page:

Once the user has chosen the area of design that they would like to look at they will be taken to a second portfolio page which will feature all the work and a selection of thumbnails that may entice the user to view other areas of design. The second portfolio page will consist mainly of imagery but my client wants to be able to write a small amount of text about the project next to the images.

The text that has been used in all the designs is not going to be used in the final design.

The thumbnails that have been introduced on both portfolio pages my client wants them to either be changing or to be slowly moving/fading.

Other alterations

• There needs to be a contact button on EVERY page along with the contact tab on the navigation.
• There will be a facebook link on the contact page

CV

SPP ECOM

For our SPP3 we had to find 3 jobs for once we have graduated and "apply" to one of them. One of the jobs that I chose was at the digital recruitment company ECOM. I thought the website was particularly impressive.

http://www.ecomrecruitment.com/

More Designing

I have been working on the Portfolio pages but i am slightly stuck as now i am waiting for the images of work to include in the portfolio. I have however been experimenting on ways to display the work. The portfolio is going to work in two stages:

1. The user will click on the portfolio section and be lead to a page that will display one of the three main topics (logo design, website design and print and literature). This first page will display a little information on that topic. For example if it was the print and literature section it would explain what sort of work would come under this. Then the user has the option to pick sub categories from print and literature:

Magazines

Flyers/Leaflets

Stationery

Display

Packaging

This makes the website a lot easier for the user to navigate around. My client would like the portfolio set out this way because clients that come to look at the portfolio work can then quickly and efficiently find what they are looking for without having to browse through work that is not related to what they want. This would then take the user to another page which will display all the appropriate work designed by GS2.

Experimenting with the Navigation

I have been experimenting with different navigation options in illustrator.

Client Project- Design and layout.

I have now begun designing some ideas for my clients new website. In the proposal i have pointed out that they would like the website to be very simple and clean. As there will be so much content on the portfolio section my client has askedfor the other sections to be quite basic so the pages are not overcrowded.

An example of a website my client really likes is the Apple Mac website. He has asked for my design to have the same sort of layout with a navigation at the top, a bold banner in the middle and at the bottom of the page some more direct links to the portfolio section as it is the most important part of the whole website. He wants potential clients to be able to find the portfolio very easily and so would like more than one link to it! He has also mention that he would like a contact button on every page of the website so people dont have to look for it.

At the moment i am in the process of changing the different navigation boxes. I have tried to stick to the same colour scheme that GS2 already have on their current website as it is carried on throughout the design on business cards, letterheads etc. The orange is part of the companies identity so is important to my client that it stays throughout the design. whilst talking to my client we have divided the portfolio into three main sections; Logo design, printed literature and website design. My client is currently selecting the work that he would like to be included in the website for each section.

Piracy Website

This in a screenshot of my wesbtie design. In order to make my website interactive I have the four images just in an outline. When the mouse is hovered over the image for the user to click on the image will be slightly changed. They all change to colour and are enlarged the treasure chest has treasure inside it when the user hovers over it. The four images are all pirate themed:

A map, a skull, a pirate ship and a treasure chest.

When the user clicks on the image they will be taken to the relevant topic. (consequences of piracy/ alternatives/what the law says etc.)

There is a small amount of text on the homapage just to tell users the purpose of the site and how to navigate their way round.

Pirate websites

I've been doing some research on pirate websites and websites on piracy. These are some that i have found:

The colours used on these websites will be useful for designing mine website on digital piracy.

3 Week Simulated Client Project

Our brief for the next three weeks is to produce a short multimedia piece that informs about or illustrates Digital Piracy. When I think about Digital Piracy i think of the younger generation, which is what my target audience is going to be. It is mainly younger people downloading illegally on the internet things like Music, films, T.V episodes and software.

I am going to produce a website that informs people on the consequences of digital piracy and the different forms of copyright. My website is going to be informative but i want to try and make it as exciting as possible to look at so the user can engage with the site. A page just full of text stating the consequences of illegal downloading will be boring to look at and to read. The websites that i have come across in researching existing digital piracy websites are all 100% informative and just consisting of text.

Whilst is am aware that the website needs to get across as much information as possible on the subject I plan to come up with a design that limits huge blocks of text at once so the user stays on the website.