Images for Christmas Cooking

After looking through all the recipies I decided that there was not much room on each page for pictures of christmas animations. I have come to the conclusion that I will decorate each page with a green or red bow - at the top and/or bottom. On the pages that have shorter recipies will include these small drawings I developed in Illustrator. The front page will have drawings similar to this also.

Christmas Booklets

I have been asked to design some Christmas cookery booklets for a cooking school. The cookery booklets need to be for children aged 8-12

These are some christmas cookery books that i have researched for some ideas:

The booklet needs to be 12-16 pages double sided. The logo needs to feature but not dominate. This is a copy of the Logo:

Victoria Eaton Photography.

Here is the link to the photography website that i have just created for a friend in her final year studying Fine Art.

http://victoria-eaton.com/

Website was developed using:

HTML, CSS, JQuery & Javascript

Strategy Coaching

I am working on a website for a company called strategy coaching.

There will be a landing page where the user chooses between the companies on offer:

Real time leadership

Corporate athlete

Real time coaching

Student leadership

Performance management

There will be a navigation bar along every page for the user to get back to the landing page, contact or find out more at any stage of the website.

Artefact 6

After answering my research question in artefact 4 and then backing it up with statistics in artefact 5, for artefact 6 i have decided to look into how the company can keep the user once they are 'though the door'.

In this artefact I have come up with a few interactive solutions to keep the company current. If the website that a car company is promoting is dated then people will see that as a reflection on how the car is built. This Artefact has helped to clarify the answer to my research question in preparation for the PRP presentation.

SPP Images

I decided to change one of the 5 Images for the SPP module for the catalogue to one with a selection of my designs on. The reason for this was i thought the Homemade website was by far the weakest and thought it would be best to include an image that sums up my work as whole.

Artefact 5

For artefact 5, I have decided to look at the sale angle of of my arguement. From artefact 4 i found the responses to the car interactive experience most interesting as surprisingly people said that they felt they would be more likely to go through with buying online after this particular experience than something like a fridge magnet or key ring. This is because people in my focus group said that they felt they wouldn't be bothered to go through the whole process of designing something online in such detail for just a key ring, If it was a car however they would be keen to show it off and personalise it so only they had the design.

For Artefact 5, I have conducted a skype interview with the senior account manager of Lexus. Lexus have just launched an online configurator which allows users to change the colour/interior etc of the car they are interested in buying. In my interview i wanted to find out in what sort of way lexus steer their customers into experiencing the configurator.

• They do above the line advertising- they will include the url to the main lexus site on all tv and magazine adverts then once the user in on the website they signpost the user to the configurator hoping to drive users towards it.
• When they launched the configurator they sent out emails directly to existing customers that linked directly to the configurator.

I also found from my interview that they have just launched an iPad app available to dealers in car garages. This iPad app works in the same way as the online configurator. The dealers get to choose when to show the ipad app to the customer in relation to the sale. The idea is for the customer to test drive the car and once they have made the decision to purchase it, the dealership can offer the customer choices of the car in all specifications.

SPP - Catalogue Images

Artefact 4

These are the 3 banners that i have put together for my 4th artefact. Followed by a labelled drawing of the expanded banner for users to experiment with the products.

Index Page

Index page.

More Client Project..

These are the Logo, Website design and Design for Print pages for the GS2 Website.

It has a moving flash banner at the with thumbnails of existing work by GS2.

Client Project Update

These are a few more screenshots of my website for GS2. I have almost finished now i am just altering the navigation bars the fonts.

This screenshot one of the first portfolio pages that will lead to the gallery of Logo Design.

This screenshot is one of the extra pages for the user to view FAQ's and recruitment opportunities etc.

Artefact 4

As in artefact 3 I have discovered that the user is quite willing to design the dresses and play around but when it comes to buying, all the girls I interviewed said that they would be quite edgy if they hadn't heard of the company giving their bank details over the internet.

For my next artefact I have decided to design a banner than shows 3 different things for the user to buy.

1.) A range of magnets, keyrings, etc for the user to design and create from scratch

2.) the dresses that i put together in artefact 3

3.) Features for cars. (interior and exterior)

My aim from this artefact is to see how open the user is to buying these things online after they have experienced the situation online. In artefact 1 I asked the users if they would buy most of these things online but i want to see if that is true when it is put into practise.

It will be pointed out to my focus group in this study that all three will be well known companies so that the internet safety does not alter the respondents answers.

Focus Group for Artefact 3

I asked 6 girls what they thought of the interactive experience that i put together for artefact 3. All the girls were between the age 20-22 and keen shoppers.

I told the girls that the banner would be located at the top of a clothes website such as ASOS.

• All the girls said that they would be very keen to play around experimenting with different colours, patterns, lengths and styles of the dress
• The girls would know the dress would suit them
• The girls were keen as they knew the dress would fit their body shape.
• Noone else would have the same one so they wouldn't have to worry about other people showing up in the same outfit as them

• All of them however mentioned that they would definatly not buy the dress is they had not heard of the brand.
• One of the girls had previously purchased trainers from the NIKEiD website and said that there was TOO MUCH choice when designing her shoes, so that would have to be taken into consideration.
• ONE girl said she would not be bothered about designing her own dress as she didn't feel she was artistic enough and would rather just see a dress in front of her.

Artefact 3

For my third artefact i have designed an interactive experience. I decided to allow users to design their own dress completely to their own style. The user can choose from colour, thread, text, patterns, length and style.

When the user rolls over the banner with their mouse the extended window will scroll down. The user can then begin to play around with different designs to suit them.

Now that i have completed the game i intend to do a focus group interview to ask people what the think of the online experience and whether they would be inclined to purchase the product once they have designed the dress.

V & A Tile Designer

The V&A Tile Designer application is the sort of game that i am planning on creating for my third prp artefact. I will use different choices, but i like the idea of the user having a blank canvas and being able to completely choose their own design. (Similarly to the NIKEID website). This is what I have discussed in my research document how, given the opportunity, would the user be more likely to buy something if they had the chance to bring their identity into the design of a product.

The user can pick and choose different colours shapes and sizes.

Once i have created the game i plan on doing a focus group so that i can ask users what their thoughts and opinions are on the idea.

http://www.vam.ac.uk/vastatic/microsites/1312_artsandcrafts/design_a_tile/

PRP Artefact 3

My question for my PRP is

How do Interactive Online Experiences allow users to negotiate their identity in order to increase the likelihood of a sale?

So far I have conducted two questionnaires one on online advertising and the second asking users to compare website banners. Now that I have covered how to get the user to the website, I want to look at what convinces the user to purchase once they are there. On my third artefact i would also like the bring identity into the experiment.

For my third artefact I have began looking at the Cafe Press website. Here users can upload their own graphics, logos or text and add them to the product. Cafe Press offers the user the opportunity to order their own products online. The user also has the chance to make a virtual "shop"

From looking at the website I have decided to attempt to make a game on flash for the user to incorporate their identity into their own design. Here i want to see whether the user is more likely to buy something if it is made for them individually (one of a kind) with their own stamp on it.

http://www.cafepress.co.uk/

Meeting with my client

After having a long meeting with my client about the GS2 website. we have gone through all the designs again for the portfolio pages and decided to make them much more simple. We were mainly talking about the portfolio page as it is the most important part of the site for potential customers to visit.

The portfolio can be accessed through clicking on one of the three boxes which feature on every page: Web design, Logo Design and Printed literature, it an also be accessed through the top navigation bar on the portfolio tab. If it is clicked on through the top navigation bar the user will be taken directly to the first portfolio page where they pick between the three topics of design.

This is the first portfolio page:

Once the user has chosen the area of design that they would like to look at they will be taken to a second portfolio page which will feature all the work and a selection of thumbnails that may entice the user to view other areas of design. The second portfolio page will consist mainly of imagery but my client wants to be able to write a small amount of text about the project next to the images.

The text that has been used in all the designs is not going to be used in the final design.

The thumbnails that have been introduced on both portfolio pages my client wants them to either be changing or to be slowly moving/fading.

Other alterations

• There needs to be a contact button on EVERY page along with the contact tab on the navigation.
• There will be a facebook link on the contact page

CV

SPP ECOM

For our SPP3 we had to find 3 jobs for once we have graduated and "apply" to one of them. One of the jobs that I chose was at the digital recruitment company ECOM. I thought the website was particularly impressive.

http://www.ecomrecruitment.com/

More Designing

I have been working on the Portfolio pages but i am slightly stuck as now i am waiting for the images of work to include in the portfolio. I have however been experimenting on ways to display the work. The portfolio is going to work in two stages:

1. The user will click on the portfolio section and be lead to a page that will display one of the three main topics (logo design, website design and print and literature). This first page will display a little information on that topic. For example if it was the print and literature section it would explain what sort of work would come under this. Then the user has the option to pick sub categories from print and literature:

Magazines

Flyers/Leaflets

Stationery

Display

Packaging

This makes the website a lot easier for the user to navigate around. My client would like the portfolio set out this way because clients that come to look at the portfolio work can then quickly and efficiently find what they are looking for without having to browse through work that is not related to what they want. This would then take the user to another page which will display all the appropriate work designed by GS2.

Experimenting with the Navigation

I have been experimenting with different navigation options in illustrator.

Client Project- Design and layout.

I have now begun designing some ideas for my clients new website. In the proposal i have pointed out that they would like the website to be very simple and clean. As there will be so much content on the portfolio section my client has askedfor the other sections to be quite basic so the pages are not overcrowded.

An example of a website my client really likes is the Apple Mac website. He has asked for my design to have the same sort of layout with a navigation at the top, a bold banner in the middle and at the bottom of the page some more direct links to the portfolio section as it is the most important part of the whole website. He wants potential clients to be able to find the portfolio very easily and so would like more than one link to it! He has also mention that he would like a contact button on every page of the website so people dont have to look for it.

At the moment i am in the process of changing the different navigation boxes. I have tried to stick to the same colour scheme that GS2 already have on their current website as it is carried on throughout the design on business cards, letterheads etc. The orange is part of the companies identity so is important to my client that it stays throughout the design. whilst talking to my client we have divided the portfolio into three main sections; Logo design, printed literature and website design. My client is currently selecting the work that he would like to be included in the website for each section.